The merino is one of the world’s most ancient breeds of sheep.
and one of the toughest.

Unlike regular sheep who chew grass in the lowlands, the merino is built to survive the scorching summers and freezing winters of New Zealand’s rugged Southern Alps range.

Simple, efficient, ingenious.
Nature’s solutions aren’t tested in laboratories.

The merino can survive these extremes because of the incredible natural engineering of their fleece. Super lightweight and breathable, the merino’s summer coat keeps cool in temperatures of up to +30°C. In winter, the merino grows an extra layer of wool over their base coat to protect them against temperatures that plummet to -10°C.

Simple, efficient, ingenious. Nature’s solutions aren’t tested in laboratories; they face the ultimate field test. If nature gets it wrong, the sheep dies.

  • Thermoregulation

    Merino is a technically active fiber, which has the ability to gain and release heat depending on the wearer´s next-to-skin environment and the external conditions. As merino absorbs moisture it releases a small amount of heat and in hot conditions the reverse effect occurs. This means you stay warmer in cold conditions and cooler in hot conditions, It´s like wearing your own personal air conditioning system.

  • Moisture Management

    The merino fiber can actively manage moisture by absorbing from the skin and then desorbing to the atmosphere, leaving you dryer and more confortable, A merino fiber will absorb up to 35% of it´s own weight in water before feel in wet, much greater than most synthetic fibers.

  • Odor suppression

    Merino outperforms other fibers with its ability to resist the build-up of unpleasant odors. Oder molecules are absorbed into the merino fiber, effectively becoming trapped and less readily defected by the human nose.

  • Softness

    Fine fibers form sheep such as merino, are confortable and soft enough to be worn next to the skin. Merino fibers are so fine that when in contact with the skin they simply bend, providing softness and comfort.

  • Resilience

    Wool Fiber has very good extensibility and can be extended by more than 30% of its length without breaking and, in turn, can recover from extensions of approximately 20%. Merino wool has also an intrinsic wavelike structure called crimp making it more resilient.

  • Biodegradation

    Many textiles are made from materials that do not biodegrade. The merino´s wool, is a natural fibre where under the right conditions, will readily biodegrade. Synthetic materials may not readily biodegrade and can remain in the environment for many years.

  • UV protection

    Merino natural protect from UVA and UVB rays without extra fabric treatment, This makes it the perfect fabric to wear in summer.

  • Flammability

    Merino in Naturally flame resistant and its performance exceeds that of all other commonly encountered textile fibers. If merino comes into direct contact with another surface, it won´t melt or stick.

Merino wool is one of the most comfortable things you can wear in summer. Why? Because merino’s incredibly fine, lightweight fibers draw moisture away from your skin and evaporate it into the air, keeping you comfortable in the heat. The superfine fibers feel soft against your skin and naturally resist odors, so you stay feeling fresh throughout the day.

Nature’s performance fibre

How does merino tick all the boxes for maximum comfort in the heat?

Merino is a technically active fibre that responds to both the external temperature and your body temperature, gaining and releasing heat to balance your skin’s microclimate. It’s like wearing your own personal air-conditioning system.

A merino fibre can absorb up to 35% of its own weight in moisture, before it feels wet. It actively absorbs sweat from your skin and then releases it into the air through evaporation.

Merino fibers absorb odor molecules and trap them in their core where you can’t smell them. Merino has such incredible odor resistance that you can wear it over and over again between washes.

Merino wool comes from... you guessed it, merino sheep. Bred amongst some of the most rugged and changeable landscapes in the world, merino sheep have evolved a uniquely versatile coat that keeps them warm and dry through the winter, and cool in the summer.

Merino wool is the natural, renewable fibre that comes from these sheep. It’s the ability of these natural fibers to regulate temperature that keeps the sheep so comfortable in every season, and that same quality that keeps us warm in merino clothing the world over.

Cool and breezy in summer

It may seem strange to imagine wearing wool in the heat, but merino is not like other wools. Its lightweight fibers are designed to not only keep you cool but to naturally wick away sweat and moisture. Find out more about merino in summer here.

It’s this quality of merino clothing that means you don’t need to wash it as often. After wearing a merino T-shirt for a day, simply hang it up and wear it again. Merino doesn’t retain odor like other fabrics, so by washing it only after several wears, not only are you saving time, you’re also saving water and having less impact on the environment.